Portfolio
A curated sampling of the brand and campaign work I’ve directed - crafted solo or brought to life alongside exceptional creative collaborators.
"At its most basic, trauma-informed care is the practice of providing health care or human services in a way that intentionally acknowledges that trauma is prevalent in the world, and many (if not most) clients and patients have experienced some sort of trauma in their lifetimes.
In the most recent version of the Diagnostic and Statistical Manual of Mental Health Disorders (DSM-5) exposure to trauma is the first essential criterion of a PTSD diagnosis."
All Points North
"There are a million reasons why a person musters the courage to set up their first session with a therapist — a desire to put demons of the past to rest, a sense that there must be something more in the world, a discomfort with present circumstances or emotions, a readiness to explore limitations and dysfunction, a compelling to grow, etc."
Yoga + Life
"When we ran marketing for leading in-house brands and agencies, we got sick of greedy, hard-to-cancel contracts too. Anyone can sell you a dream, but only a few can bring you real, repeatable, worthwhile value."
SJ2 Digital
"After a long hard day, a good book and a hot bath might be just what you need to unwind and de-stress. But when your muscles need a little more than relaxation, it might be time to consider cranking that faucet the other way for an ice bath instead."
FabFitFun
"I just reviewed ~500 applications for a content writer position we have open. After a few days spent in application land, I noticed some frequently recurring differences between good candidates and great ones. There are so many talented people looking for roles, but how do you stand out?"
Medium Self-Published
"We don’t pretend to know your story – what you’ve been through or why you’re reading this blog. We hope to learn. Until then, here’s what we know."
All Points North
"Trauma therapy targets these underlying issues in our lives to bring a fuller, more sustainable type of healing and change. It heals deep-set hurt, helps us rewire our brain, and leads us to identify when a stressor provokes a trauma response, so we can choose a better way."
Criminal Thinking
"Shower and bath products are having a major moment in the world of self-care. Bath bombs have gone mainstream, exfoliating tools are everywhere, and pretty much every woman we know is trying to figure out exactly how often to wash her hair.So we spoke with board-certified dermatologists Dr. Fayne Frey and Dr. Debra Jaliman to find out the key steps to a great shower routine."
FabFitFun
"All Points North Lodge (APN Lodge), the Colorado-based behavioral health and personal development provider, is proud to announce the opening of two new centers offering additional service lines, expanding its continuum of care in the greater Denver area and beyond."
All Points North
"In no particular order, it’s time to talk diets. What are they? Where are they? Is Truth Bar in or out?"